page title icon What is Keyword Stuffing? How to Avoid It for Better Ranking

You want to rank your keyword in Google by optimizing your post but it can be a hectic process. To avoid this time-consuming process some bloggers take the tempting shortcut for optimizing their article to better rank in Search Engines. And finally, they took a strategy that is black hat SEO and known as Keyword Stuffing.

But remember that shortcuts and black hat techniques do not help in ranking; they can only harm your website and lead to de-indexed your site permanently from Google.

Let’s dive into the topic of keyword stuffing.

What is Keyword Stuffing

Keyword Stuffing is a term used when a webpage is filled with the same keywords again and again which looks unnatural and even does not create a proper meaning and structure of the sentences to manipulate any site ranking.

Keyword Stuffing is sometimes also known as “irrelevant keyword.” Filling a page with the same keywords or phrase results in a negative user experience and can hurt your site’s ranking.

Examples of visible keyword stuffing include:

  • An irrelevant keyword that does not have any relevance with content.
  • Using a particular keyword and phrase repeatedly in an article.
  • Placing a particular keyword so often that it sounds unnatural and unusual.

Examples of invisible keyword stuffing include:

  • A particular keyword is used so often with the same colour as the colour of the background so no human can detect it but crawlers can easily index it and give a higher ranking.
  • Using your focus keyword in all the places like tag, meta-description, title, alt tag, subheadings, permalink, etc.
  • Hidden text in image description repeatedly.

Example of keyword stuffing of any website that is trying to rank their content with “best SEO service” keyword will write a paragraph similar to this:

"If you are looking for the best SEO service, we had an offer of the best SEO service that will help your website to get a higher ranking and visibility. We also offer the best SEO service at a very cheap rate"

In the above example, you can clearly recognize how a keyword stuffing looks and how it sounds resulting in a negative user experience.

The aforementioned example shows how a particular keyword density results in blackhat techniques. The particular keywords have been used more than it is suggested and that’s why it has resulted in keyword stuffing.

So, you might want to know about what is keyword density and what is the percentage of keyword density to create SEO optimized content.

Let’s first discuss about the definition of keyword density

What is keyword Density?

Keyword density

Keyword Density can be defined as how many times a particular keyword has been used in an article.

Keyword Density= Number of words on a page/ Number of times that keywords appear on that particular page.

So, you have understood the meaning of Keyword Density. But now you want to know how many times a particular keyword can be used in a web page to make perfect SEO optimized content.

For SEO optimized content, there is a recommendation to use between 0.5% to 1% of your primary focus keyword to better increase the chance of your ranking and visibility in search engines. However, your percentage of using primary keywords can also increase more from 1% but do not exceed the limit and over-optimise your content that may sound a bit unnatural.

In the above example of keyword stuffing, there are 42 words and the density of focus keyword is found 3 times which is equal to around 8% that is too high that’ why you should maintain a percentage that varies between 0.5% to 1%.

So, the meaning of keyword density is clear to you and also how many times should you use your focus keyword to get a better ranking.

Let’s move to the topic of how to avoid keyword stuffing to get a higher ranking in Google.

Does keyword Stuffing can really Increase Ranking

A few years back, when Google did not have intelligent AI’s, this blackhat method had boosted several articles’ rankings. But now with the latest Google AI, stuffing of keywords will lead your website to get deranked from Google.

Some people even tried some keyword stuffing tool previously, but now it is not as useful as previous days because Google algorithms are changing frequently and improving their concept to understand manipulation techniques.

But still, there are some blackhat techniques that prevail in the SEOs world. Some bloggers used these methods to make some bucks by increasing their website ranking and visibility.

However, keyword stuffing may increase ranking but that will last for a very short period of time till Google discovers your blackhat method.

How to Avoid Keyword Stuffing

How to avoid keyword stuffing

Keyword stuffing can be easily avoided if you follow some basic guidelines while writing your content. But if you are doing it intentionally, it may give a higher ranking for a short period but later on, it will continue to get a lower position in SERPs.

Avoiding keyword stuffing is not so hard, just bear with us we will help you to provide the best guidance to avoid keyword stuffing.

1. Write long enough Articles

It is recommended to write articles a minimum of 700-800 words long. This is because long articles tend to have more knowledge and Google will also encourage you to write your content in such a way that it answers user queries and they also believe that if you have written a long article that means you have some knowledge about this topic.

2. Do not use a particular keyword unnecessarily

As it is not a good idea to use blackhat techniques like Cloaking and keyword stuffing. We also suggest the same and to avoid keyword stuffing, you have to focus on your content and not on counting of your focus keyword.

3. Use secondary keywords or synonyms

Synonyms are the best option to avoid keyword stuffing and it also allows you to enlist new keywords and rank them as well in Google. Secondary keywords that are relevant to your primary keyword will help you to increase the ranking chances.

4. Use Long-tail keywords

Long-tail keywords have the best potential that any new website owner can grab because there is not much competition compared to short-tail keywords. These types of keywords are too lengthy and that’s the reason it reduces keyword stuffing.


As you have understood, using a particular keyword repeatedly will lead your website into deranked from SERPs. Search Engines will not like to get tricked with these silly blackhat methods.

If you really want to rank your content, better focus on keyword research and optimize your article in such a way that it has to rank in Google.

Use more synonyms of your primary keywords. Many blogger called it as LSI Keywords. Also, use more long-tail keywords that will reduce the habit to use your focus keywords repeatedly. It will be better if you use your keyword fits with the meaning of your content.

Leave a Comment