Google worked with several algorithms to help its user to get the best outcome matched with their search query. Google prescribed to write content for their users to make fulfill their Search Intent.
Keyword research played an important role in optimizing content. Writing an SEO-Friendly article without keyword stuffing or plagiarism can optimize your post to better rank in SERP.
So, let’s get into detail about keyword research.
What is Keyword Research
Keyword Research is a fundamental process of SEO which helps you to find the search terms made by peoples in Search Engines like Google. You can find the popular search terms and include that keyword in your content to make it rank higher in SERP (Search Engine Result Page).
The keyword research process comprises selecting an appropriate keyword related to your blog niche to target those searchers who were searching these keywords to rank your post in SERP, matched with their queries.
The power that keywords possess is undefined. With the help of proper keywords, you can sell your product to those people who are curious to buy those particular products or services.
The majority of new bloggers bypass this crucial step while writing content. Researching a keyword takes time, you have to consider many things while choosing a keyword like its Difficulty level, CPC, search volume, demographic search details, etc.
How to Choose a Perfect Keyword
Choosing the right keyword will make your business known globally. Here’s an example of Henry, he is a shoe seller but he cannot sell his best shoes in offline mode so he wants to take his business online as well. So, to find the right customers for the right product he will have to find:
- What type of shoe people are looking
- Partywear shoes
- Casual shoes
- Fancy shoes
- Formal shoes
- What is the intent of the searchers
- Whether they want to seek information about the product
- Or, they want to purchase the product
- Or they want to check the review of the product only
- Which type of people are searching
- Categorized in Age
- Categorized in Gender
- Identifying actual customers
- The customer who immediately purchase the product to fulfil their intent
- The buyer who takes time while deciding whether to buy this product or not
- The customer who land on your product page for purchasing but end up buying nothing
Observing these questions and answers, he has to choose the right keyword. After choosing a keyword, he just has to optimize his content in a perfect manner, so that he’s got a better rank in SERP and ultimately boosts his sales.
Note: Researching a perfect keyword takes time.
Types of Keywords
There are two types of Keywords. They are:
1. Short tail keywords
Keywords come in two folds, one is the short tail and another one is the long tail. Short tail keywords basically contain 1-3 words, for example, Shoes or Casual Shoes. Most of the Short tail keywords have more difficulty. So it is better recommended to new bloggers to use long-tail keywords that have low search volume as well as low keyword difficulty
2. Long-tail Keywords
Long-tail keywords often have a low volume of searches with low keyword difficulty and this allows ranking these long-tail keywords in SERP. These keywords contain more than 3 words, for example, white casual shoes for men, leather shoes for boys. Focusing on long-tail keywords will allow a better rank of your content.
Suggestions Before Choosing Keywords (Long Tail and Short Tail)
Short tail keywords are better for those who already have spent their year of efforts in blogging and have an authoritative site. But what will happen to those who have just started their career in blogging or set up their mind to make a profession in blogging?
Short tails keywords are often competitive, big brands site used features like knowledge panel, carousels, feature snippet, schema, etc and take the top 10 positions in SERP. This feature makes this keyword more difficult to rank.
So, new bloggers should use long-tail keywords that come with low volume but have a specific intent. For example, if people are searching only Flowers Google will get confused about the intent of the user. Whether their search intent is to Buying Flowers or seeking knowledge about Flowers. So, Google cannot identify the user’s intent and provide the result according to its algorithm
But if you target long-tail keywords like Lily flowers pots under $50, this will tell Search Engines that your website is selling Lily Flowers so, whenever someone searches like Lily Flowers pots under $100, Search Engine will take your content as relevant for this searched term and display your post in SERP to meet user’s search intent.
How to do Keyword Research
Keyword Research involves various steps from deciding keywords to writing content. While researching keywords, you have to keep in mind to check their competition level. If you are a regular blogger with a high authority website, you can use competitive keywords but new bloggers whose site is new or 5-6 months old should only use less competitive keywords for better ranking in SERP.
Here are the few steps which you should follow to do perfect keyword research:
Decide the topic
The first and foremost step before doing keyword research is to decide on a topic on which you are going to create your content. The topic must be belonging to your site niche. For example, if you have a website whose niche is Blogging, you can choose any keywords which come in blogging. For instance, you have decided to write about Search Engine Optimization so, now you are ready with your topic
The keyword which you should insert in your topic should be chosen carefully. Having insight into its search volume, keyword difficulty, websites that rank with that particular keyword in SERP. For example, your Topic is Search Engine Optimisation which is self a keyword also but that is very highly competitive with 72 KD (Keyword Difficulty), and 267k Volume. So, choose keywords with less difficulty that will increase your chances to rank in SERP.
Note: Fewer difficulty keywords with long-tail keywords are best for new websites. Otherwise, if you have an old site with a Good value of D.A and P.A you can go with a 40-50+ keyword difficulty level.
Which type of keywords (Long-Tail or Short-Tail)
Long Tail keywords often come with low volume as well as less difficulty and that ultimately increases chances of ranking your content in SERP. But there are some keywords that are short tail keywords and with less difficulty as well. But it is often hard to find short-tail low competitive keywords. So, it will be better if you go with long-tail if your site is new.
Do a detailed analysis of Keywords
The keywords that you have chosen for your content must be well analyzed before inserting them into your post. Data comprises its trends, global search volume, difficulty status, etc. You can use Ahrefs, Ubersuggest, Moz, Semrush any of these tools to look up the data of the selected keywords. However, analyzing a keyword with these tools will require some cost. You will need to purchase a monthly or annual plan for these tools. After purchasing its plan you have the magical power to get all knowledge of that keyword as well as your competitor’s site details, so you can easily know which keywords and pages are getting maximum traffic so that you can also create content that will be far better than your competitor.
Use your keywords to optimize your content
Having complete knowledge of the keyword that you are going to use in your article is one of the critical points that everyone must have to go through but newbies do not spend their time analyzing any keywords to get the maximum benefit from it. Before selecting any keywords you must investigate the existing top 10 websites that rank with this particular Keyword in SERP. This will give you an idea to create your content that is well detailed so you can add that additional information that is not mentioned by any of your competitors.
Now, you’re done!
You have successfully learned the technique of choosing perfect keywords for your content. You have to keep evaluating these keywords to better optimize it for your content, so you can remain at the top result of the SERP.
Be sure to evaluate the list of keywords that you have used in your content otherwise, your ranking will decrease because of the competitive nature. You must optimize and update your article on a weekly or monthly basis to maintain the fixed presence of your content from that keyword in SERP.